Today, affiliate marketing has been proven to be an excellent form of marketing that basically allows anyone to promote products and earn a commission. From a business perspective, affiliate marketing means shifting the focus from marketing activities and focusing on the products.
There are literally hundreds of companies offering affiliate marketing programs for anyone willing to promote their products. But which are the top affiliate marketing programs out there?
First of all, the companies offering affiliate marketing programs can be separated in 2 large groups: companies offering physical products which require shipping and companies offering software or e-products.
The top affiliate marketing programs from each category are presented below:
This is the top affiliate marketing program from the physical products category. It is Amazon’s affiliate program and has been used nearly since the company came out in order to help increase its sales.
Let’s analyze this top affiliate marketing program and check its features:
• Interface: the interface of this program clearly shows why it is one of the top affiliate marketing programs out there. It’s software comes with a Big Data and Machine Learning, it is a very user-friendly and intuitive. It is easy to find everything and it is clearly well structured. Most of the vital information you would need is displayed on the main page, or is accessible through the main tabs.
• Promotional tools available: As being one of the top affiliate marketing programs out there, Amazon Associates has the most complete and diverse promotional tools. People can promote their products through special banners that come in a whole range of shapes and sizes. These banners are specially configured for all of their main categories of products. This makes it easy to promote products within a certain category. Everything is customizable. Of course you can also promote with simple links that contain your affiliate id. You can link up to any product, category or page on Amazon. You can even link to the product reviews to allow people to see other reviews before buying. Widgets are also a new promotional instrument that allows people to embed them within their websites and create their own digital store. For more promotional actions on your website, seek help from the tulsa seo company.
• Cookie duration: The cookie duration is only 1 day which is pretty low for this top affiliate marketing program.
• Withdrawals: are mainly done either by back transfer or by check. The options are very limited considering this is the top affiliate marketing program.
• Statistics and Tracking: Amazon Associates has the most complete tracking system which allows people to see a detailed set of statistics about their performance.
Clickbank is the top affiliate marketing program for digital products. This is the largest marketplace for e-products. Again let’s analyze some of its main features:
• Interface: very simple and user-friendly. You only get the information you need displayed.
• Promotional tools available: being the top affiliate marketing program for digital products you would expect to have an impressive amount of promotional tools. However you only get the affiliate link. The reason is that this affiliate link will generally lead to a prebuild splash page that is already designed to capture leads.
• Withdrawals: The withdrawal policy for this top affiliate marketing program is much more acceptable than Amazon’s. However the main method still remains the check or bank transfer.
• Statistics and Tracking: Clickbank does allow for detailed tracking options. The statistics however are not very detailed.